Stories by Nicole Schuman

A recent survey offers good news for media relations pros—their shorter pitches seem to be prompting journalists to respond at higher rates.

In the latest KFF COVID-19 Vaccine survey, results show that awareness regarding the updated boosters is only “relatively modest.” So how can communication help?

The rise in consumer interest in electronic vehicles highlights the need for clear, effective messaging. Education is a priority as is jargon-free communication that addresses range anxiety and infrastructure issues.

Waffle House looks good on several fronts—protecting employees and customers from going out in a hurricane, while gearing up quickly in the aftermath. 

“Off the record” is a phrase that can be used between a journalist or communicator during any interview or conversation.

PRNEWS welcomed Sonia Diaz, president, Hispanic PR Association (HPRA), to discuss how well the Hispanic community is represented in PR and media.

DirecTV failed to provide NFL Sunday Ticket users a timely response on why its product did not work for a second consecutive Sunday. 

Regardless of what President Biden says, organizations are responsible for communicating important information to shareholders.

It’s time for communicators to sharpen their pencils, dust off their notebooks and pay close attention to the world of NIL.

Brands cashed in on the trending release, with some achieving a better delivery when piggybacking on PSL than others.