Stories by Nicole Schuman

One of the myriad ways PR is working to address inequality is by acknowledging pay inequity and the gender pay gap.

PRNEWS welcomed Shannon Tucker, VP of NextPR to chat about tips for PR professionals, companies and agencies during a recession.

How a company handles the communication of a layoff can have not only an impact on their current workforce and future employees, but its overall reputation as well.

Acknowledging poor performance is one thing, but the CDC has a long road ahead to rebuild public trust.

One of the cornerstones of PR is reputation. So, why would someone give Adam Neumann another chance after such a public business failure? 

With the harried pace of PR, AI tools, in theory, should make communicators’ lives easier. For example, AI can assist with measurement and campaign assessment. Similarly, perhaps AI can add the equivalent of a few extra hands during a PR crisis.

If medical information about monkeypox is not getting out to the right people, or even getting out at all, disinformation will spread. 

We look at the definition, breakdown and best practices for communicators regarding ERGs or Employee Resource Groups.

Communicators at the NFL, NFLPA and Cleveland Browns must address stakeholders upset over Deshaun Watson’s six-game suspension.

Not all organizations have in-house PR pros. Some have only one communicator. We offer tips for coping with this far-from-ideal scenario.