Stories by Nicole Schuman

Some of the greatest partnerships are surprises. It’s not always about peanut butter and jelly—just ask Martha Stewart and Snoop Dogg. However, normally there’s more that goes into an unlikely marketing partnership than one might… Continued

Transparency reigns as one of the pillars of good PR, so it only seems natural to lean into rather than run away from a recall.

While it may seem intimidating to begin making content and communication more accessible, the resources and education are available.

For communicators, AI can help gather data, oversee workflow and scheduling, provide assistance in monitoring media and even create virtual influencers. AI also has a role in message creation.

Communicators, once again, will answer the call and serve as the cavalry in a sea of confused and worried financial clients. 

Disney, the most magical place on Earth, cannot wave a magic wand to control the media. Nor can being a celebrity buy you good PR. 

PRNEWS talked with Ryan Pintado-Vertner, CEO and Founder of Smoketown, LLC, to discuss work advocating against environmental racism, potential solutions for helping communities of color who are disproportionally affected by climate change and the roles communicators can play in changing the issue.

You can be sure the Twitter PR department has its hands full today as well into the far future with Elon Musk at the helm.

Some free speech offenders, like pro football’s Cam Newton, may need to do some soul searching before they issue an apology.

A temporary rebrand like Cracker Jill can take a lot of time, energy and creativity, but the payoff can be a reputation boon.