It’s reasonable to say the public implications of Twitter’s appointment of Musk could become complicated, to say the least.
Stories by Nicole Schuman


Media Relations Challenges, Opportunities of Working in Cannabis PR
April 1st, 2022 by Nicole SchumanEvery industry needs someone steering messages, and several PR agencies have taken the lead to promote positive conversation despite the continuing stigma surrounding CBD and cannabis.

Keeping Women in the PR Workforce
March 31st, 2022 by Nicole SchumanWomen feel the pandemic disproportionately affected them. Some PR firms are offering more support at home and in the office.

[VIDEO] PRNEWS Talks with Georgia Galanoudis, NYWICI About the State of Women in PR
March 24th, 2022 by Nicole SchumanPRNEWS talked with Georgia Galanoudis, New York Women in Communications president-elect and chief experience officer at HIMSS, to discuss the state of women in PR.

Pay Transparency a Good PR Move for Equal Pay Day
March 15th, 2022 by Nicole SchumanWhile some companies may cringe at the openness salary transparency brings, others can use it as an opportunity to promote equal pay clarity.

Offbeat PR: Promoting the Doomsday Clock
March 8th, 2022 by Nicole SchumanOur first dive into the “Offbeat PR” series looks at the PR team behind the Doomsday Clock, a metaphorical symbol the Bulletin of the Atomic Scientists created in 1947 that addresses the dangers of nuclear annihilation.

Zelenskyy, Ukraine Winning War of Information, PR
March 2nd, 2022 by Nicole SchumanFrom a news and information delivery perspective, President Zelenskyy and the Ukrainian people are conducting a master class in the utilization of modern communications tools to inform the public about crisis.

[VIDEO] PRNEWS Talks with Neil Foote, Dwayna Haley on Industry DEI Updates
February 28th, 2022 by Nicole SchumanPRNEWS talked with with Dwayna Haley, chief brand and communications officer, Metro Atlanta Chamber, and Neil Foote, principal lecturer, University of North Texas, about the current state of DEI.

Creativity Shines as SWAG, Press Events, Media Junkets Endure in COVID
February 28th, 2022 by Nicole SchumanPre-COVID, sending SWAG and setting up press events were basic media relations tactics. The pandemic has prompted much more creativity.

Mickelson’s Misguided Musings Create Mess for PGA Stakeholders
February 23rd, 2022 by Nicole SchumanMickelson acknowledges his faux pas, but turns the conversation to the PGA and the need for the sport of golf to change. He seems to shun responsibility.