Stories by Nicole Schuman

Elon Musk on SNL set, dressed in all black.

Twitter Properly Announces Controversial Musk Board Appointment

April 5th, 2022 by

It’s reasonable to say the public implications of Twitter’s appointment of Musk could become complicated, to say the least.

Media Relations Challenges, Opportunities of Working in Cannabis PR

April 1st, 2022 by

Every industry needs someone steering messages, and several PR agencies have taken the lead to promote positive conversation despite the continuing stigma surrounding CBD and cannabis.

Working woman stressed out on laptop while kids play in background

Keeping Women in the PR Workforce

March 31st, 2022 by

Women feel the pandemic disproportionately affected them. Some PR firms are offering more support at home and in the office. 

[VIDEO] PRNEWS Talks with Georgia Galanoudis, NYWICI About the State of Women in PR

March 24th, 2022 by

PRNEWS talked with Georgia Galanoudis, New York Women in Communications president-elect and chief experience officer at HIMSS, to discuss the state of women in PR.

Pay Transparency a Good PR Move for Equal Pay Day

March 15th, 2022 by

While some companies may cringe at the openness salary transparency brings, others can use it as an opportunity to promote equal pay clarity.

setting the doomsday clock

Offbeat PR: Promoting the Doomsday Clock

March 8th, 2022 by

Our first dive into the “Offbeat PR” series looks at the PR team behind the Doomsday Clock, a metaphorical symbol the Bulletin of the Atomic Scientists created in 1947 that addresses the dangers of nuclear annihilation.

Ukrainian President Zelenskyy speaks at podium

Zelenskyy, Ukraine Winning War of Information, PR

March 2nd, 2022 by

From a news and information delivery perspective, President Zelenskyy and the Ukrainian people are conducting a master class in the utilization of modern communications tools to inform the public about crisis.

[VIDEO] PRNEWS Talks with Neil Foote, Dwayna Haley on Industry DEI Updates

February 28th, 2022 by

PRNEWS talked with with Dwayna Haley, chief brand and communications officer, Metro Atlanta Chamber, and Neil Foote, principal lecturer, University of North Texas, about the current state of DEI.

Creativity Shines as SWAG, Press Events, Media Junkets Endure in COVID

February 28th, 2022 by

Pre-COVID, sending SWAG and setting up press events were basic media relations tactics. The pandemic has prompted much more creativity.

golf ball by a hole

Mickelson’s Misguided Musings Create Mess for PGA Stakeholders

February 23rd, 2022 by

Mickelson acknowledges his faux pas, but turns the conversation to the PGA and the need for the sport of golf to change. He seems to shun responsibility.