Stories by Nicole Schuman

Dorsey’s group works extensively with creators and influencers to produce dynamic social and marketing content. We chatted about the burgeoning creator economy.

While it may look like just a bug in a simple game, the NYT Wordle transition can provide some good PR lessons for mergers and acquisitions. 

While broad-ranging crisis tools sound like an ideal solution, some crisis pros say they’re years away. It will take time for tech to catch up with crisis needs.

The NFL commissioner’s pre-Super Bowl press conference was long on promises and short on solid solutions.

At a glance it looks like more of a reputation crisis for Zucker, rather than CNN, but PR lessons will reverberate without the organization. 

The pandemic has prompted major changes to internal communication. Here’s how PR pros are managing them.

Enacting social listening, as well as monitoring consumer sentiment and timely issues, can prevent a small spark of doubt from burning out of control. 

A brand popular with laborers and fashionistas, Carhartt took its turn on the cancel culture carousel following the leak of an internal memo.

PRNEWS welcomed Samantha Qualls, vice president, Marino PR. We discussed how PR is approaching cannabis messaging and education as legalization becomes more widespread.

And while this seems like a good idea in theory, questions will and have emerged regarding COVID rapid test coverage. Questions that front-line communicators will be responsible for answering.