Stories by Nicole Schuman

Where communicators once saw the term influencer in marketing plans, they’re now finding “creator.” How are they different and what should you know?

One of the first things to do when sunsetting a product is to take the company’s relationship with its consumers into account. 

Internal communication has become a critical part of how companies think about crisis. As we know, some of the best ways to limit damage from a crisis are planning and preparing. Thinking through potential crisis situations, creating a response plan and practicing regularly can help an organization reduce fallout from a crisis or reputation disaster, if not avoid it from happening in the first place.

It’s the most wonderful time of the year for…top lists! And some of our favorites come from the most popular social media platforms and entities. What content is working? What is resonating with users in 2021? Let’s find out.

Data from Davis+Gilbert LLP, a law firm that works with many communication businesses, shows 95 percent of PR outlets surveyed anticipate net revenue increases in 2022, a far more optimistic look to the future than at the same time last year. This is great news for those in the process of creating a budget for 2022. While fundamental needs for organizations may have changed in terms of operational costs, a reassessment of strategy can provide opportunities for a beneficial re-allotment of funding.

How a company goes through a transition of leadership, such as Jack Dorsey leaving Twitter, can have an impact on multiple stakeholders—not just economically but culturally as well. 

With experience in crisis, PR professionals may have to utilize their own tactics when it comes to diffusing an all-out brawl at a Thanksgiving family gathering. 

We chatted with PR professionals embedded in the tech industry to identify a non-exhaustive list of emerging technology terms. We also created a section for those not-yet included in the Stylebook, to provide suggestions for standard use.

PRNEWS asked some successful communications entrepreneurs for their advice on starting a business, as well as tips on turning the tables and conducting self-promotional PR. 

While smaller companies have less room for error during a crisis, crisis pros argue a mix of preparation and free or low-cost tools can provide a solid foundation before one begins.