Stories by Nicole Schuman

For many brands and organizations, Facebook serves as the main platform for advertising, retail outreach, virtual events and customer service. Some smaller businesses even use it as an alternative to a website to distribute information and promote their brand. However, much like any other service, especially a free one, users should be prepared for any sort of closure or resource failure. 

The social media platform again is in the crosshairs. Instead of being defensive, transparency might have prevented a potential PR crisis.

PRNEWS looks at social media terminology to ensure proper AP style use for important campaigns, announcements and releases.

The annual Met Gala routinely attracts the eyes of those with an interest in creativity, celebrity and high fashion. However, this year, Congresswoman Alexandria Ocasio-Cortez attended her first Met Gala, provoking a true statement. Bright red script saying “TAX THE RICH” stood out across the back of a white gown, generating conversation on both sides of the political spectrum. 

Forty-two percent of PR pros say ensuring press releases reach the right audience is a major issue, a new Cision survey says.

Sen. Amy Klobuchar provided a great example of what word of mouth and personal messaging can do to promote breast cancer awareness after revealing her own story of diagnosis

PRNEWS Live welcomed Jay Winuk, founder of Winuk Communications, Inc. and co-founder of 9/11 Day, a nonprofit that organizes and promotes the September 11 National Day of Service and Remembrance. 

PRNEWS looked at the communications strategies of several travel organizations, learning what the downturn means for a tactical pivot. 

Consumers today can choose from an endless assortment of brands to welcome into their daily lives. A preferred phone. A favorite soda. A dependable vehicle. A coveted sneaker. But what allows a brand to become so omnipresent? How does it get to a point where consumers feel affection for a commodity? Some folks love their morning Starbucks coffee. Others have a bad day if their preferred shampoo runs out. What goes on behind the scenes to manifest an iron-clad brand loyalty?

Tulane University took to social media as part of its communications plan with students and the public and faced a real backlash for messaging regarding its decision.