PTO is a beautiful thing. However, the preparation before your absence and the mountain of email to shift through afterward can be somewhat daunting.
Stories by Nicole Schuman


PR Roundup: McAfee Screws Up—Again, Executive Resonance Report, PRMuseum on the Move
June 6th, 2024 by Nicole SchumanThis week’s PR Roundup looks at ESPN personality Pat McAfee screwing up—again, a new report from KWT Global on executive resonance and a new partnership between PRSA and the PRMuseum.

[VIDEO] PRNEWS Live Discusses “My Dad Does PR”
June 6th, 2024 by Nicole SchumanPRNEWS welcomed Dan Turk, PR Senior Director at Max Borges Agency and author of the new book “My Dad Does PR.”

PR Roundup: Skimm Rebuttal, Pro Athletes Rally for Mental Health, Trust in News
May 31st, 2024 by Nicole SchumanThis week’s PR Roundup features an example of timely teamwork making earned media happen, a new, robust campaign of professional athletes speaking about mental health, and who holds the most trusted name in news?

[VIDEO] PRNEWS Live Discusses Creating Impactful AAPI Campaigns With NAPAWF
May 30th, 2024 by Nicole SchumanNAPAWF talked about communications strategies and impactful campaigns they’ve run to reach their AAPI audience and beyond.

Diving In to Challenges: Q&A With Citi’s Global Head of Communications, Jennifer Lowney
May 24th, 2024 by Nicole SchumanLowney shared her experiences navigating the traditionally male-dominated financial industry, and highlighted the importance of confidence and support in professional growth.

PR Roundup: OpenAI Angers Scarlett Johansson, Best Times to Post on Social, Healthcare and Influencers
May 23rd, 2024 by Nicole SchumanThis week’s PR Roundup looks at OpenAI’s response to ScarJo, the next chapter for healthcare, influencers and agencies, and new data on when to post to social media.

Finding PR and Community on Reddit
May 17th, 2024 by Nicole SchumanPRNEWS spoke to Parry Headrick, Founder of Crackle PR about his Reddit AMA experience, as well as Alistair Berry, moderator for the r/publicrelations subreddit.

PR Roundup: KC Kicker Misses, So Many Dicks, Oreo Dominance
May 16th, 2024 by Nicole SchumanThis week’s PR Roundup looks at KC Chiefs kicker Harrison Butker going viral for conservative speech, e.l.f. Beauty’s commitment to DEI with a blatant campaign and the reigning social media snack champion.

PR Roundup: Commencement Crisis, Boy Scouts Rebrand, Media Consumption Habits
May 9th, 2024 by Nicole SchumanThis week’s PR Roundup looks at Higher Education’s current commencement and communication crisis, the rebranding of the Boy Scouts and a new survey on media consumption habits of Washington, D.C. policy insiders.