Stories by PRNEWS

â–¶ Apple Boasts Best Corporate Reputation: Apple, Google and Coca-Cola are the brands boasting the best corporate reputations among U.S. consumers, says a Harris Interactive study. Polling 17,000 adults, the study found that Apple posted… Continued

1. The Jimmy Kimmel Live! YouTube channel takes in an estimated $1 million to $2 million in ad revenue per year. 2. Total visits to social site of the moment Pinterest grew from 10 million… Continued

▶ Corporate Citizenship Reporting Takes Off: More U.S. companies are formally reporting their corporate responsibility (CR) activities to stakeholders, finds a KPMG International analysis of CR reporting among the top 100 companies in 34 nations.… Continued

In what some downtown Manhattan residents and workers would say is a move long overdue, at 1 a.m. on Nov. 15 New York City police officers rousted Occupy Wall Street protesters from Zuccotti Park, making… Continued

One of the main attractions of Facebook for brands is its natural adaptability for contests and promotions of all kinds. A fun, original contest goes to the very essence of Facebook—it is an audience builder… Continued

After another round of bad news, Netflix seems to be switching gears once again, and is perhaps sending a message to customers and investors that it is unsure of its own identity. On Oct. 24,… Continued

While it is in the PR professional’s DNA to want to get the word out when it comes to news about their organization or client, sometimes it is smart—and necessary—to scale back the outreach.

Possibly taking a page out of Chipotle’s playbook, McDonalds has decided to ramp up its corporate responsibility efforts in regards to the humane treatment of animals within its supply chain. On Feb. 13, McDonald’s announced… Continued

A new study shows that the majority of software marketing executives believe social media has a positive impact on their business despite the underwhelming amount of time they spend using it.

As PR and marketing are increasingly integrating in the digital age, PR pros need to understand the strengths and weaknesses of QR codes and how they can fit into a campaign strategy.