Stories by Seth Arenstein

There was good news and bad news this past weekend. The good news is that most people are heeding health best practices that communicators are broadcasting in a variety of ways (hand washing, distancing, remaining home etc). Unfortunately, a significant number of people in globally are ignoring these health communications. Assigning blame is not the issue. Getting nearly universal acceptance is.

Knowing your audience is a building block of PR.

With so many communicators seeking to take physical events online, we asked PR pro and video specialist Doug Simon how to get started. We also asked how communicators can make their video and social video productions more engaging.

The new normal that emerges may require communicators be fluent in arranging events in XR and VR.

There are two basic ways PR and media relations pros, and the organizations they represent, can react to the current situation.

By now you’ve seen articles suggesting how PR pros can adjust to working from home.

We took a look at several to see how the American public and businesses are handling the current crisis climate.

Some brands are stepping up, others are standing pat, at least for the moment.

For many communicators and nearly everyone else, the past few days have been a whirlwind. Today, communicators from large and small brands and organizations were racing to react to the coronavirus’s new normal. Here’s a roundup of how brands were handling events of the day.

When the coronavirus odyssey began taking hold in the U.S., guidance to PR pros was relatively simple.