Stories by Seth Arenstein

What’s it like to be in charge of PR for what’s looking to be the largest pay-per-view event in history and what can it teach you about PR? We ask Kelly Swanson, whose firm is in charge of PR for Saturday’s Mayweather-McGregor contest.

Our weekly roundup of trends, news and personnel moves in communications and marketing. This week’s stories include Walmart’s reaction to a gun hoax, more trouble for Uber, Facebook’s latest video update, Google’s diversity issues and the President’s reaction to a CEO leaving his advisory council.

Our weekly roundup of trends, news and personnel moves in PR and marketing. This week’s stories include news from Washington, where President Trump played communicator and weighed in on a statement for his son, Donald Jr., that presidential lawyer Jay Sekulow insisted weeks earlier that the president knew nothing about. Also stories on Google’s diversity issues, Uber’s trouble with leased cars and more speed for Facebook’s News Feed on mobile devices.

A best practice of crisis communications, or any branch of PR, is to avoid making statements to the press that you are unsure about or might be unable to prove later. It’s far better to say you’ll check on the question’s answer and ask the media member when he or she needs an answer. Several recent examples have put this best practice to the test.

Despite what you might think, there were other things going on in the world recently besides the resignation of Anthony Scaramucci as White House communications chief. An example of this was a deal in the social listening space. That got us to thinking about the various ways social listening can help brands, beyond crisis communication and customer service.

A weekly roundup of news stories, trends and personnel moves in PR and marketing.This week stories feature Anthony Scaramucci’s quick departure and HBO’s Confederate issue. Personnel moves include appointments and promotions at APCO Worldwide.

As we saw last week, June was a down month for consumer engagement with beauty and auto influencers. That also was the case with fashion and finance, as exclusive data from Shareablee shows

Our weekly look at trends and personnel announcements in PR and marketing. This week’s stories include one about National Geographic Wild’s hilarious PR campaign for SharkFest. We also look at the Delta Airlines-Anne Coulter incident as well as Reebok’s reaction to President Trump’s remarks about the first lady of France.

News Bits: Attention marketers, the Federal Communications Commission (FCC) is pushing back against robocalls, the leading source of consumer complaints to the commission, the Wall St Journal reports. The FCC

Unfortunately for proud PR practitioners everywhere, the facilitator of the June 2016 meeting between Donald Trump Jr. and Russian lawyer Natalia Veselnitskaya, Rob Goldstone, is being described in the media as a “PR exec.”