Stories by Seth Arenstein

In a weather disaster, as with any crisis, over-communicate your message in a timely manner; do it clearly, concisely and on platforms where your customers are likely to be.

With diversity becoming a major topic of conversation, brands are advised to keep abreast of the issue and perhaps join the conversation.

Despite the criticisms of The Golden Globes, they can make careers and brands; in addition there are several PR lessons we can learn from them.

Chipotle and Edelman end their relationship as the burrito maker is in legal trouble and December sales plummet 30%.

CommCore Consulting cuts through the clutter with campy videos about media relations and other PR topics.
It’s the same with PR pros and training videos, says Dale Weiss, SVP at CommCore Consulting. “If you’re flying Virgin America, you watch because it’s [a] clever [video],” he says, referring to the safety videos. “We used the same logic with these videos” Weiss says of the two humorous videos featured here. “You have to cut through the clutter. So we thought how can we show some of the things we teach [clients] but do it in a clever way?”

Katie Paine, Ronn Torossian and others look at PR trends for 2016.

Here’s our purely subjective list of some of the year’s top PR stories covered by PR News, in no particular order, with links to coverage.

You can do everything correctly in a crisis, yet your brand still may suffer. On the other hand, the end game is just that—and it takes a while before most crises come to a close. Certainly Chipotle illustrates this.

Corporate and personal brands celebrate #GivingTuesday.

Video expert Tod Plotkin provides tips on creating video, optimizing search and getting it distributed.