Facebook took the high road when criticized about why it failed to activate Safety Check for Beirut but did so for Paris.
Stories by Seth Arenstein
Loyalty Expert Takes PRSA Audience on 100,000-Year Journey
November 10th, 2015 by Seth ArensteinA loyalty guru discusses the various elements that hard-wire the human brain to be loyal.
Coca-Cola, KIND Execs Discuss Link Between Products, CSR and Transparency at PRSA Day 2
November 9th, 2015 by Seth ArensteinGreen Bay Packers head coach Vince Lombardi once said, “It’s not whether you get knocked down, it’s whether you get up. The greatest accomplishment is not in never failing, but in rising again after you fall.” The same can be said for brands.
How CSR Can Help Your Brand Bond With Gen-Z
November 3rd, 2015 by Seth ArensteinKnowing Gen-Z can help your brand use CSR to gain loyalty.
3 Things Chipotle’s Done Right Post-E. Coli—and a Few Misses
November 2nd, 2015 by Seth ArensteinHow Chipotle has reacted to a possible E. coli outbreak in six of its outlets.
Sell PR Data to Senior Execs First—Then Sell Them on PR
October 28th, 2015 by Seth ArensteinBoeing’s Brian Ames will share details about how his team measures its progress in meeting strategic communications objectives on Nov. 18 in Chicago at PR News’ Measurement Conference.
Self-Confidence, Sharing Resources, Acceptance of Larger Goals are Keys to Integration
October 26th, 2015 by Seth ArensteinIt’s a fair assumption that integrating PR and marketing is a good way to achieve long-term business results.
Subscriber Exclusive: Org Chart—How Southwest Airlines Thinks About Social Media
October 19th, 2015 by Seth ArensteinSouthwest Airlines’ social business org chart.
A Peek Inside Southwest’s Social Response to Its Tech Glitch
October 14th, 2015 by Seth ArensteinSouthwest Airlines’ communication manager tells us how it used social media for crisis management on October 11, 2015.
Twitter’s ‘Moments’ Packages Trending Stories, But Is a No-Pitch Zone
October 8th, 2015 by Seth ArensteinAnother Twitter change debuted on Tuesday, Oct. 6, at 12:01 a.m.—“Moments,” a pastiche of videos, tweets and photos of trending stories and events.