Stories by Seth Arenstein

We asked a media trainer how she gets senior executives to submit to media training and about other aspects of preparing to face the media.

It can be challenging to manage a team when the entire group sits just outside your door. What do you do if they are geographically dispersed?

It seems nearly everyone admits that it is less than ideal when PR and marketing work in silos. Fortunately, we hear more and more examples of silos being a thing of the past.

In advance of his presentation at PR News’ Social Media Conference in New York, Joshua Nafman of KIND Snacks discusses his team’s cross-platform social media campaigns.

To ease your burden when beginning to plan multi-platform audience campaigns, we asked Jennifer Brain-Mennes how she begins thinking about multi-platform audience campaigns, what is the toughest hurdle and how Post’s campaigns are measured.

We asked PR thought leaders how they would counsel Subway during the next 3-5 months.

Despite numerous calls to use measurement to assess PR’s effectiveness, enhance its reputation and develop strategy, a new study shows more than half of PR professionals devote little or no time to measurement.