Stories by Steve Goldstein

Google is expanding its use of mobile-friendliness as a ranking signal—you have until April 21 to make sure your website is mobile-friendly.

We all have our pet peeves that we cherish and use to define ourselves to ourselves. One of mine is the way people behave when looking at their mobile phones while walking or standing in public. Specifically, people in elevators gazing at their phones. Perhaps this has happened to you: You’re waiting for an elevator, […]

PR News announced the winners of its 2015 Nonprofit PR Awards at a March 12 luncheon at Washington, D.C.’s National Press Club, recognizing the best in nonprofit communications and the creativity and passion involved in promoting positive change with limited budgets and time.

You might not think so, but your organization is probably vulnerable—to varying degrees—to nearly every type of crisis imaginable, except for Martian invasion. And don’t count that out, either.

In this case, the top leader of an organization proved himself up to the task of being the face and voice in a crisis response across all channels. This is just the beginning of response that will likely occupy the rest of David Boren’s tenure as president of the University of Oklahoma.

PR pros are in business to advance the cause of their organizations. Their research, measurement and evaluation must meet the needs of the organization and decision-making.

PR News analyzed a recent video that passes the viral test, which we determined today to mean any video that got more than a million views on YouTube in fewer than four days. Just our luck: E’s “Crazy Buckingham Palace naked man video!!!” fits the bill.

After a recent leak of unaltered photos of Beyoncé at a photoshoot for L’Oréal, beauty brands should brace themselves for similar leaks that will demand public statements as well as more careful examination of the messages they are sending to women.

For anyone who followed trends in digital media professionally—journalists, PR pros and marketers alike—the death of David Carr is a huge loss.

In a few months, non-Twitter users are going to be seeing plenty of tweets through their interactions with Google search.