Stories by Steve Goldstein

Barry Reicherter of Finn Partners and a speaker at PR News’ upcoming Google Conference for Communicators in San Francisco offers data and analytics lessons as seen through the fulcrum of three movies starring Brad Pitt.

Winner: Laura Plumb, Drake University Laura Plumb, a student at Drake University’s School of Journalism and Mass Communications, has not waited for the launch of her post-collegiate, professional career to become a PR leader. As… Continued

Winner: Adrenna Alkhas, Marketing and Communications Director, Stanislaus County Fair Half a century ago, county fair organizers could count on the warming feel of a yearly ritual to draw huge, happy crowds and sponsors. In… Continued

Zenia Mucha, Executive Vice President and Chief Communications Officer, The Walt Disney Co. Zenia Mucha has led the communications and positioning strategies for Disney’s business initiatives since 2002, including the acquisitions of Pixar, Marvel and… Continued

Sheila Tate, Co-Founder, Powell Tate Sheila Tate’s extensive political and government experience includes her service as White House Press Secretary to First Lady Nancy Reagan and press secretary for President-elect George H. W. Bush. As… Continued

Frank X. Shaw, Corporate Vice President, Communications, Microsoft For half a decade, Frank Shaw has been Microsoft’s go-to person for the media—and that accounts for a lot of media and a lot of going to.… Continued

Jody Powell, Co-Founder, Powell Tate As President Jimmy Carter’s press secretary in the 1970s, Jody Powell’s communications skills were forged in the crossfire of warring political parties and unrelenting media scrutiny. As the New York… Continued

Tying social media to business outcomes can be as much fun for PR and marketing professionals as being stuck in traffic on your way to the airport. It can be an unpleasant fact of life.… Continued

In a PR News/Business Wire survey, 26% of professional communicators said that social media monitoring has “not yet” had an obvious impact on their companies.

Working journalists typically say they delete 20 email pitches at a time with nary a glance at the subject lines. To help you move the odds a bit more in your favor, Tracy Schario, communications officer for The Pew Charitable Trusts, and a presenter at PR News’ Dec. 11 Media Relations Conference in Washington, D.C., offers some advice to help you connect with the journalists who matter in your market.