Stories by Steve Goldstein

We asked PR News’ social media followers to share what they deem to be the defining characteristics of great bosses.

If GoDaddy had considered the clout, passions and research acumen of animal rights advocates it probably would have scratched its lost-puppy Super Bowl ad when it was first proposed. But in the battle for media attention in Super Bowl week, GoDaddy put points on the scoreboard.

The task of writing internal memos about layoffs or “restructuring” and similar crises that threaten livelihoods usually falls to PR and HR professionals. It’s a painful, difficult task, but it’s part of what they signed up to do.

Tumblr currently hosts 220 million blogs, and as long as Marissa Mayer is at the helm of Yahoo, it’s safe to assume that the parent company will tend to the growth of the blog network.

As keynote speaker at PR News’ Feb. 11 Google Conference, Sean Gardner will share practical tips on how he builds his social presence and discuss why focusing on yourself and your own message can be self-defeating.

Google now includes links to brands’ non-Google+ social network accounts in Knowledge panels. But it’s not automatic.

No company seeks out a supply-chain problem, but Chipotle managed to turn this into a case study of transparency in action.

What is the goal of advertising and PR? To get noticed and drive profits, right? In the realm of getting noticed–otherwise referred to as brand awareness by non-civilians in communications—the McDonald’s “Signs” ad, which ran during the Golden Globes Awards and NFL playoff games this past weekend, is a resounding success. Whether or not it […]

What is the goal of advertising and PR? To get noticed and drive profits, right? In the realm of getting noticed–otherwise referred to as brand awareness by non-civilians in communications—the McDonald’s “Signs” ad, which ran during the Golden Globes Awards and NFL playoff games this past weekend, is a resounding success. Whether or not it … Continued

As expected, wearable technology has stolen much of the spotlight in Las Vegas this week at the 2015 CES show.