Stories by Steve Goldstein

Debates about responsibility are beside the point right now for the laundry detergent manufacturers. Before a groundswell of public opinion rises demanding that the products be taken off the shelves, real plans to reconsider packaging and labeling will have to be announced—and soon.

The nation’s focus has been on the stress and anger of the midterm elections—a perfect time for a sweet and empty antidote like #alexfromtarget.

With his public acknowledgement in a self-penned Businessweek article that he’s gay, Tim Cook may be setting the stage for a different kind of innovation from Apple—one centered on human rights.

At yesterday’s Communications Week “PRx” event in New York, Barri Rafferty, CEO of Ketchum North America, said that women need to stop saying “I’m sorry” if they want to become chief executives. The phrase “I’m sorry” is used too freely by women, according to Rafferty. It’s usually a thoughtless preamble to a statement or mere […]

Only if you create content with Google’s search algorithm in mind as the first processor of your content can you reach human beings on the other side of your screen.

If you want to make your home the No. 1 destination in your neighborhood this Halloween, then load up on Skittles. According to social analytics provider StatSocial, the Mars Inc.-owned treat is the most influential candy brand on Twitter.

Your content in a public presentation or speech can be just good enough, but your style has to be great if you want to make a powerful impact.

As fears of an Ebola epidemic rise in the U.S., politicians and journalists have been asking who exactly is in charge of fighting the disease here and communicating key messages.

Winner:  MassMedia Corporate Communications – Nevada Partnership for Homeless Youth In 2011, the Nevada Partnership for Homeless Youth became embroiled in a highly publicized controversy when the nonprofit’s then-executive director left the organization amid accusations… Continued

Co-Winner: Kathleen Henson, Henson Consulting Kathleen Henson’s clients can attribute much of their success to the CEO and founder of Henson Consulting’s impeccable integration of timing, adaptability, research and connection. In February 2013, the TODAY… Continued