Stories by Steve Goldstein

If you’re in the business of producing content, you need to get a handle on what puts the “quality” in quality content.

Winners and honorable mentions in more than 40 categories—ranging from cause-related marketing and community relations to product launch, social media campaign and viral campaign—will be celebrated at a Sept. 16 luncheon event at New York’s Grand Hyatt.

Beth Monaghan, principal and co-founder of agency InkHouse, and a presenter at PR News’ Aug. 15 webinar, “How to Write Effective Press Releases That Serve Your Brand & the Media,” offers three approaches to ledes you should consider.

Ginger Zee, chief meteorologist for ABC News’ “Good Morning America,” reveals the finalists of PR News’ Platinum PR Awards. Zee will emcee the awards luncheon on Sept. 16.

Social Media 20/20 Summit keynote speaker Brian Solis says that PR pros and marketers need to become “experience architects” and not be bound by their previous roles.

Once the outrage—real or feigned—about Facebook’s emotional manipulation study subsides, brand communicators might want to consider the experiment’s findings.

To help you through the lonely days of anxiety in the office while your co-workers frolic in snorkel gear, we asked the PR News community to share their tips on to manage on-the-job stress. Take a deep breath, exhale and read on.

Sam Ford, director of audience engagement for Peppercomm and “Wake-Up Call” leader at PR News’ Aug. 12 Social Media 20/20 Summit in San Francisco, says there’s a distinction between “hearing” and “strategic listening.”

Trevor Martin, social and mobile marketing manager for the Nature Conservancy and a speaker at PR News’ July 15 Google Boot Camp for Communicators in New York, says it’s a mistake to ignore Google+.

PR professionals are—or should be—networking masters, so we asked them to share their tips for those awkward moments when you’re in a room full of strangers that might just turn into your pathway to greater success.