Stories by Scott Van Camp

CEOs Say Digital Drives Revenue, with Mobile Out Front

October 10th, 2012 by

Half of all CEOs surveyed believe digital will increase their overall revenues and margins by at least 10% within the next three years.

Preparation Matters: Media Training Tips From the Presidential Debate

October 8th, 2012 by

By the time President Obama and Republican challenger Mitt Romney took to the debate stage on Wednesday, Oct. 3, much had been written about their extensive preparation. Romney was reportedly holed up for days with… Continued

Preparation Matters: Media Training Tips From the Presidential Debate

October 8th, 2012 by

By the time President Obama and Republican challenger Mitt Romney took to the debate stage on Wednesday, Oct. 3, much had been written about their extensive preparation. Romney was reportedly holed up for days with… Continued

10 Do’s and Don’ts for Writing Today’s News Release

October 8th, 2012 by

Let’s face it, the traditional news release isn’t what it used to be. It has evolved into a compelling digital/social document that provides journalists with what they need, when they need it.

10 Do’s and Don’ts for Writing Today’s News Release

October 8th, 2012 by

Let’s face it, the traditional news release isn’t what it used to be. It has evolved into a compelling digital/social document that provides journalists with what they need, when they need it.

Mobile Taking Big Bite out of Media Consumption

October 3rd, 2012 by

Mobile phone users are enjoying their time much more on their devices rather than on television, studies reveal.

Mobile Taking Big Bite out of Media Consumption

October 3rd, 2012 by

Mobile phone users are enjoying their time much more on their devices rather than on television, studies reveal.

7 Tips for Effective Social Media Measurement

October 3rd, 2012 by

There was plenty of sage advice from social media experts at the Oct. 2 PR News Social Media Measurement Conference.

7 Tips for Effective Social Media Measurement

October 3rd, 2012 by

There was plenty of sage advice from social media experts at the Oct. 2 PR News Social Media Measurement Conference.

PR News Honors the Cream of the Digital Crop at the PR News Digital PR Awards

October 1st, 2012 by

The popular PBS show Downton Abbey wins for Best Digital PR Campaign, while Weber Shandwick is the PR Firm of the Year: Digital.