Stories by Scott Van Camp

Warning: A press release has been deemed as promotional in a court of law, which could result in a lawsuit. Late this week I received one of Michael Lasky’s law alerts, and it really got my attention. Lasky, an attorney at Davis & Gilbert LLP…

In this election season, companies who coerce their employees to vote for one candidate or the other are playing with fire.

78% of marcom professionals at financial services companies say negative public perception is the biggest roadblock in rebuilding reputation.

For the first time, Pinterest cracked the Top 50 most-viewed sites list, giving pause to PR pros who may be thinking about decreasing their efforts on the visual social platform.

Facing an FDA investigation into the safety of its energy drink, plus a lawsuit involving the death of a 14-year-old girl, Monster Beverage defends its reputation by circling the wagons.

Maybe it’s just me, but are you getting presidential election fatigue? With all of the talk of spin rooms, binders, “optimal” and fact checking, I’m ready to go out and vote this afternoon just to be done with it. Being a PR pro, you’re most …

While it’s great to know how to use Twitter to engage with reporters, don’t forget about tried-and-true strategies than work in any situation.

According the Global Brand Simplicity Index, consumers are willing to pay more for simpler products and experiences with brands.

CEOs have a short shelf life—41 months, to be exact—which means it’s likely a PR pro will deal with change at the top.

Just 8% of CMOs say their company already has "very advanced" mobile capabilities.