Stories by Scott Van Camp

With thousands of customers still without power after Sandy, the utility company’s statement that it will be more ready for a storm in 2013 rings hollow.

It’s been a long, tough road—mostly downhill— for J.C. Penney since former Apple retail chief Ron Johnson took over the helm in January 2012. CEO Johnson was expected to work the same magic for the tired clothing retailer as he had for Apple’s …

73% of people aged 16-25 years old look to TV to stay informed about daily events.

The popular mobile photo sharing app gives communicators a new Facebook-like platform for sharing photos.

With the campaign coming to a close, trust and change become the focal points of the two presidential candidates’ messaging.

A University of Alabama survey of global PR leaders found divides over improving measurement of communication effectiveness and improving PR’s professional image.

A Compendium study found that there are significant differences between what kinds of tweets work best for B2B and B2C companies.

A majority of moms rate in-person communications and recommendations to be more trustworthy than those they receive via social media.

Ad agency tenure had been declining steadily as clients continue to consolidate

Some apparel brands linked themselves to the deadly hurricane, with largely disastrous social media results.