Stories by Scott Van Camp

It’s not easy facing the 24/7 pressures of a PR job. That’s why PR News feted the organizations that foster an excellent working environment and a solid work/life balance at the PR News People Awards in Washington, D.C.

Is President Obama’s PR strategy a cynical ploy or smart politics?

When a crisis hits, it’s critical for an organization to circle the wagons and limit distractions that can cause a second crisis.

Understanding and using correct grammar is a surefire way to get your point across in all PR content.

The digital results for Thanksgiving and Black Friday last week are in, and from a sales perspective were quite impressive: Online sales on Thanksgiving grew by 17.4% from 2011, and the next day, Black Friday, they increased 20.7% from last year, accor…

HP’s fall from tech grace continues as it takes an $8.8 billion write-down on Autonomy, a company it bought in 2011. As accusations fly, HP is in desperate communications mode: Putting the onus on others.

When it comes to pitching stories, more of today’s PR pros are treating influential bloggers like journalists at major media outlets. Yet there are some differences between the two to consider.

I must admit that hearing the news that David Petraeus’ biographer and mistress Paula Broadwell and Jill Kelley, also involved in the Petraeus affair, have “PRed up” is a bit annoying. It was reported by AdAge that Broadwell has hired Washington …

A new Sling study determined that Walmart has more than 40% of active followers, the most by far of the Fortune 100 companies.

Going beyond solid 401k’s and healthcare plans, organizations are offering creative perks to help employees balance work and life. Here are five of our favorites.