Stories by Scott Van Camp

PRIME Research CEO Mark Weiner covers why cost-per-thousand measurements can be useful in public relations.

Presenters at the Association of National Advertisers’ Creativity Conference say that,  in the quest for compelling storytelling, showing failure isn’t a bad thing.

Social media plays a huge role in consumers’ travel decision-cycles and experiences.

In the current issue of PR News (12/3/2012), there’s a story on e-mail campaign pitfalls and best practices. One major pitfall is that two-thirds of e-mails sent aren’t relevant to their audiences (MarketingSherpa). One best practice is ensuring yo…

86% of B2C organizations market with content—regardless of company size or industry.

A study finds that more than three-quarters of young adults would think more highly of a company that helps them support a cause they care about.

A new study shows that the most engaging brands recognize the value of deep emotional attachment with their customers.

E-mails tripped up ex-CIA head David Patraeus and mistress Paula Broadwell. As a communicator, here are some helpful tips in handling your own e-mail campaign affairs.

A new PR News/CAPRSA study asks key questions about planning and budgeting, and surprisingly, nearly 55% use an informal planning process.

Everyone is using Instagram, including a band from Mexico City that created a four-minute music video using Instagrammed photos. But do you need to use it?