Stories by Scott Van Camp

I have to admit, ever since I began covering Corporate Social Responsibility issues close to three years ago when I started as editor of PR News, I’ve been somewhat skeptical. I questioned whether organizations really give back, help their own commun…

86% of consumers think big businesses maximized profits at the expense of customers and communities.

The head of Facebook’s technology and engineering communications shares some of his own PR tactics.

While digital and social media has changed how audiences are reached, one thing remains constant: The messaging has to be spot on.

Ogilvy PR’s Nall plans to make advocacy, diversity and ethics top PRSA priorities next year.

Ogilvy PR’s Nall plans to make advocacy, diversity and ethics top PRSA priorities next year.

Despite a strong push from Apple, Coca-Cola 2012’s most valuable brand in the world.

Despite a strong push from Apple, Coca-Cola 2012’s most valuable brand in the world.

After last week’s presidential debate, Big Bird was big. I mean really big. Perhaps bigger than he’s been in a long time. After Republican challenger Mitt Romney told the world that Sesame Street‘s famed character would likely be kill…

Half of all CEOs surveyed believe digital will increase their overall revenues and margins by at least 10% within the next three years.