Stories by Scott Van Camp

Goodbye Tampa, Hello Charlotte: 5 Event PR Lessons Learned From the Campaign Trail

August 30th, 2012 by

While studies show that the economic benefits to cities that host big events are iffy, good public relations tactics go a long way in keeping the public informed and happy.

As Hurricane Isaac Approaches, Will a Natural Disaster Again Turn Into a PR Disaster?

August 28th, 2012 by

The lessons of Hurricane Katrina have not been lost on those in charge of the communications and public relations efforts relating to the impending arrival of Hurricane Isaac in New Orleans.

As Hurricane Isaac Approaches, Will a Natural Disaster Again Turn Into a PR Disaster?

August 28th, 2012 by

The lessons of Hurricane Katrina have not been lost on those in charge of the communications and public relations efforts relating to the impending arrival of Hurricane Isaac in New Orleans.

Samsung’s PR Message: We’re Innovators, Not Litigators

August 27th, 2012 by

On the surface it looks like Samsung will suffer a big business and PR hit after its patent trial loss to Apple. However, it does have a strong communications card to play.

Samsung’s PR Message: We’re Innovators, Not Litigators

August 27th, 2012 by

On the surface it looks like Samsung will suffer a big business and PR hit after its patent trial loss to Apple. However, it does have a strong communications card to play.

Facebook’s $tock May Have Dipped, But Not Social Media’s Value to PR

August 27th, 2012 by

From a business point of view, it’s been a rough time for some prominent social media companies—but don’t let that stop you from utilizing the platform as a PR tool.

When Going On the PR Offensive is Just Plain Offensive

August 24th, 2012 by

On Wednesday, August 22, Dr. Graham Spanier, former president of Penn State University, and his lawyers went all attack-dog on former FBI director Louis Freeh and his report that blasted Spanier for failing to stop Jerry Sandusky’s child abuse on cam…

Straight From the CDC: 5 West Nile Virus Crisis PR Lessons

August 23rd, 2012 by

On the cusp of an unprecedented viral outbreak, CDC communications pros Llelwyn Grant and Lola Russell offer up critical crisis takeaways.

Straight From the CDC: 5 West Nile Virus Crisis PR Lessons

August 23rd, 2012 by

On the cusp of an unprecedented viral outbreak, CDC communications pros Llelwyn Grant and Lola Russell offer up critical crisis takeaways.

Employees Say They Lack Recognition

August 23rd, 2012 by

Just 45.3% of employees in an August 2012 study by Maritz Motivation Solutions felt meaningfully rewarded and recognized by employee reward and recognition programs.