Stories by Scott Van Camp

Like it or not, there will be tweets by your brand’s followers that cry out for a response. Here, three social media specialists discuss the process they go through in answering both bad and good Twitter posts.

Like it or not, there will be tweets by your brand’s followers that cry out for a response. Here, three social media specialists discuss the process they go through in answering both bad and good Twitter posts.

While it’s true that the Internet and all it has to offer has propelled marketing and communications creativity to new heights, Greenpeace and Shell’s digital dust-up this summer might beg the questions: Just how high does this creativity need to g…

No apology; no change in position; "guilty as charged" says the restaurant chain’s president on its anti-gay marriage stance.

No apology; no change in position; "guilty as charged" says the restaurant chain’s president on its anti-gay marriage stance.

Most Americans are confused by green claims on products and services. Here’s how to make your green messaging loud and clear.

Most Americans are confused by green claims on products and services. Here’s how to make your green messaging loud and clear.

PR pros must rely on the community of Wikipedia editors to add their company’s CSR efforts (or anything else) to its Wikipedia entry, but there are ways to  accelerate the process.

PR pros must rely on the community of Wikipedia editors to add their company’s CSR efforts (or anything else) to its Wikipedia entry, but there are ways to  accelerate the process.

This is not the first time Barack Obama has worn Under Armour products in public, but it remains to be seen if his most recent appearance with the sportswear company’s apparel results in more sales.