Stories by Scott Van Camp

While big brands’ Facebook pages feature innovative apps that are collecting large numbers of followers, it’s the Olympic athletes and their stories that foster much deeper engagement.

Teen interest in the environment is greater than ever—as good a reason as any for CSR communicators to tap this promising demographic.

Teen interest in the environment is greater than ever—as good a reason as any for CSR communicators to tap this promising demographic.

Don’t get bogged down with tying social media measurement to traditional PR metrics—use social data to move your audiences from engagement to action, says SkySEO’s Dawn Allcot.

Don’t get bogged down with tying social media measurement to traditional PR metrics—use social data to move your audiences from engagement to action, says SkySEO’s Dawn Allcot.

The restaurant chain was already mired in controversy with its stance against gay marriage. Now it’s been accused of creating a fake Facebook account to defend itself online.

The restaurant chain was already mired in controversy with its stance against gay marriage. Now it’s been accused of creating a fake Facebook account to defend itself online.

Burson-Marsteller’s Global Social Media Check-Up shows that since 2011 the average number of followers per corporate Twitter account has nearly tripled.

Burson-Marsteller’s Global Social Media Check-Up shows that since 2011 the average number of followers per corporate Twitter account has nearly tripled.

On July 11, 2012 a heartbreaking story about a 12-year-old boy, Rory Staunton, who died on April 1 at NYU Langone Medical Center of severe septic shock, appeared in the The New York Times. Written by Pulitzer Prize-winning journalist Jim Dwyer, the art…