Stories by Scott Van Camp

Research shows that more single-brand companies promote and communicate the reputation of their company compared to multiple-brand companies.

Research shows that more single-brand companies promote and communicate the reputation of their company compared to multiple-brand companies.

The world is all a-Twitter about Twitter because of British newspaper reporter Guy Adams, who had his Twitter account suspended for posting the work e-mail address of Gary Zenkel, head of NBC Olympics. On Friday of last week, Adams complained to his 4,…

As the firestorm of opinion around the fast-food chain’s stance on same-sex marriage continues unabated, the crisis is sure to become a classic PR case study.

As the firestorm of opinion around the fast-food chain’s stance on same-sex marriage continues unabated, the crisis is sure to become a classic PR case study.

Mitt Romney’s traveling press secretary let some reporters have it in Poland, and now the Romney camp is paying for it.

Mitt Romney’s traveling press secretary let some reporters have it in Poland, and now the Romney camp is paying for it.

Close to half of marketing executives polled find social media measurement—and defining its ROI—is their greatest challenge.

Close to half of marketing executives polled find social media measurement—and defining its ROI—is their greatest challenge.

While big brands’ Facebook pages feature innovative apps that are collecting large numbers of followers, it’s the Olympic athletes and their stories that foster much deeper engagement.