Months after a verdict in Google’s favor, the judge asks both tech giants to reveal the names of reporters and bloggers they paid to write articles sympathetic to their positions.
Stories by Scott Van Camp
Public Relations is a High-Stress Profession
August 8th, 2012 by Scott Van CampWith Chick-fil-A’s same-sex marriage controversy nearly played out, the one thing about that crisis that made PR pros pause was the tragic death by heart attack of the restaurant chain’s longtime head of PR, Don Perry. While we don’t know if the …
Apple Pulls Genius Bar Ads After Backlash
August 8th, 2012 by Scott Van CampAfter a few showings during the Olympics, Apple’s "uncool" portrayal of its consumers causes the company to yank the ads off the airwaves.
Apple Pulls Genius Bar Ads After Backlash
August 8th, 2012 by Scott Van CampAfter a few showings during the Olympics, Apple’s "uncool" portrayal of its consumers causes the company to yank the ads off the airwaves.
Energy Efficiency Sizzles as a Corporate Brand Builder
August 7th, 2012 by Scott Van CampA July 2012 Deloitte study finds that improving improving energy efficiency can help a company stay financially competitive and help build a brand.
Energy Efficiency Sizzles as a Corporate Brand Builder
August 7th, 2012 by Scott Van CampA July 2012 Deloitte study finds that improving improving energy efficiency can help a company stay financially competitive and help build a brand.
Confidence Game: Authenticity, Value Can Fight Consumer Jitters
August 6th, 2012 by Scott Van CampThanks to a still-slumping economy, consumer confidence is at an historical low, but through proven strategies, PR pros can overcome the gloom.
Confidence Game: Authenticity, Value Can Fight Consumer Jitters
August 6th, 2012 by Scott Van CampThanks to a still-slumping economy, consumer confidence is at an historical low, but through proven strategies, PR pros can overcome the gloom.
When a Weekend Social Media Crisis Strikes: 5 Preparedness Tips
August 6th, 2012 by Scott Van CampA full-blown social media crisis is bad enough. When it happens during "off hours," it could go from bad to worse.
When a Weekend Social Media Crisis Strikes: 5 Preparedness Tips
August 6th, 2012 by Scott Van CampA full-blown social media crisis is bad enough. When it happens during "off hours," it could go from bad to worse.