Stories by Scott Van Camp

Google-Oracle Patent Case Court Order Opens PR Can of Worms

August 9th, 2012 by

Months after a verdict in Google’s favor, the judge asks both tech giants to reveal the names of reporters and bloggers they paid to write articles sympathetic to their positions.

Public Relations is a High-Stress Profession

August 8th, 2012 by

With Chick-fil-A’s same-sex marriage controversy nearly played out, the one thing about that crisis that made PR pros pause was the tragic death by heart attack of the restaurant chain’s longtime head of PR, Don Perry. While we don’t know if the …

Apple Pulls Genius Bar Ads After Backlash

August 8th, 2012 by

After a few showings during the Olympics, Apple’s "uncool" portrayal of its consumers causes the company to yank the ads off the airwaves.

Apple Pulls Genius Bar Ads After Backlash

August 8th, 2012 by

After a few showings during the Olympics, Apple’s "uncool" portrayal of its consumers causes the company to yank the ads off the airwaves.

Energy Efficiency Sizzles as a Corporate Brand Builder

August 7th, 2012 by

A July 2012 Deloitte study finds that improving improving energy efficiency can help a company stay financially competitive and help build a brand.

Energy Efficiency Sizzles as a Corporate Brand Builder

August 7th, 2012 by

A July 2012 Deloitte study finds that improving improving energy efficiency can help a company stay financially competitive and help build a brand.

Confidence Game: Authenticity, Value Can Fight Consumer Jitters

August 6th, 2012 by

Thanks to a still-slumping economy, consumer confidence is at an historical low, but through proven strategies, PR pros can overcome the gloom.

Confidence Game: Authenticity, Value Can Fight Consumer Jitters

August 6th, 2012 by

Thanks to a still-slumping economy, consumer confidence is at an historical low, but through proven strategies, PR pros can overcome the gloom.

When a Weekend Social Media Crisis Strikes: 5 Preparedness Tips

August 6th, 2012 by

A full-blown social media crisis is bad enough. When it happens during "off hours," it could go from bad to worse.

When a Weekend Social Media Crisis Strikes: 5 Preparedness Tips

August 6th, 2012 by

A full-blown social media crisis is bad enough. When it happens during "off hours," it could go from bad to worse.