PR News readers know the concerted effort Facebook has engaged in to promote video on its platform. Provided exclusively to PR News, the latest Shareablee data regarding consumer engagement with B2B brands’ posts on Facebook will be heartening to Mark Zuckerberg and company. For 2017’s first six months B2B brands posted 33% more videos and video views rose almost 40%, says Shareablee’s Ron Lee. This suggests video’s growth continues and that there’s room for B2B brands to increase video content in their social media efforts, Lee says.
Overall B2B brands enjoyed a 14% rise in consumer engagement year over year. Engagement is referred to as actions on the table below. It is defined here as reactions, comments and shares of posts.
Data integration brand Informatica maintained its top slot on the list with a 67% jump in Facebook fans, Lee says, and a 14% rise in consumer actions per post. Note Pulte Homes’ impressive consumer actions per post figure, up 159% year over year. Facebook really will like this: Pulte’s 78% growth in consumer engagement was due in large part to an increase of 500% in video posts.
