How To

There are situations when tooting your organization’s horn must cease, and media deflection must begin.

Identifying the key groups within a company, and shaping communications to reach them, is the path toward organizational empowerment.

Corporate leaders often overlook or ignore communication issues when organizations struggle to succeed. This is where the proactive PR pro comes in.

While a study finds that the number of corporate blogs is declining, experts say the platform yields an important digital/social PR benefit: control.

As a voice for marketing, communications pros must find points of agreement about what a brand stands for with their marketing counterparts.

Current PR/Wikipedia controversy aside, education and common sense should be used by PR pros looking to leverage the online encyclopedia.

For the PR executive, it’s not all about smart social media tactics—it’s also about becoming a strategic leader in social media within your organization.

B2B PR pros discuss the changing face of analyst relations and the new techniques being used to reach these important targets.

Advances in technology and a steady increase in activity may soon make texting a viable tactic within overall communications strategies.

Dix & Eaton’s Gary Wells offers tips on how to find the media relations sweet spot between deep analysis and salacious copy.