How To

A combination of proactive risk management and brand positioning, issue management should be a key component of an organization’s communications strategy.

PR News Advisory Board members weigh in on the hot communications topics of the past year and predict the top trends to watch for in 2012.

The ability to home in on specific groups of users makes social media advertising an enticing way to improve engagement.

It’s the top communicator’s job to make sure a CEO doesn’t fall prey to the machinations of a "trusted" lieutenant.

Those beloved fictional characters behind popular brands have considerable PR advantages—including 24/7 availability.

Corporate social responsibility experts weigh in on the highlights—and lowlights—of CSR in 2011, and reveal the hot trends to look for in 2012.

PR pros in the B2B space are hard-pressed to shape budgets that balance today’s needs with tomorrow’s goals. Here’s how three communicators do it.

Beth Haiken of Ogilvy Public Relations gives expert advice on how to avoid unintended meanings in your written material.

There are five key questions to ask to determine if you are measuring your social media activity effectively.

While more empowered than ever, U.S. women are also experiencing stress—something that PR pros should take under consideration when pitching to this key demographic.