How To

The overarching theme of November 2011’s IABC/PRIME measurement conference? Research, measurement and evaluation capabilities are within reach and budget of all communicators.

Canadian liquid natural gas facility Canaport LNG puts itself to the test as it manages an invented crisis.

While it’s important to not get caught up with each of the shiniest new objects for managing Twitter—of which there are many—PR pros do need to have the right tool for the job, which depends on your social media objectives and resources.

Just as the role and definition of a journalist is changing today’s hyper-communication environment, an organization’s internal advocates can and should be groomed to help serve as company storytellers.

Pitching technical products to the media doesn’t mean just speaking in layman’s terms, it requires packaging information in digestible form for both the reporter and his/her audience.

When senior executive transitions occur, it’s up to the communications team to guide the exit and maintain confidence among executives, employees, shareholders and the media.

A couple of sex-related scandals take center stage, as the crisis responses of presidential candidate Cain and Penn State are analyzed.

While there are more PR metrics available than ever, often there is an agency-client disconnect in measurement strategies and capabilities.

A bevy of digital platforms now enables you to tell your organization’s stories through the creation of a "storytelling ecosystem."

The NFL and NBA players unions have, for the most part, made good use of social media channels during their respective lockouts.