How To

A study strives to get close to answering questions about how social media followers impact a brand’s bottom line.

Communicators of CSR efforts already have greenwashing to worry about—how about two more potential PR minefields?

What can PR professionals do when violence strikes at work? Empathy and transparency both come to mind.

Creating true passion for your brand amongst customers is about building a strong emotional connection—kind of like a courtship.

For overall social media program success, It’s important to evaluate every campaign across its beginning, middle and end.

It’s true, PR can yield instantaneous results, but more often then not communications campaigns have lifespans that continue to produce results long after launch.

It’s good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program.

Like an art curator who amasses a collection of objects to spark emotion among art lovers, smart B2B PR pros are connecting assets into a singular brand experience for stakeholders.

Journalists pressed for time need PR’s help to do their jobs, and one way to help is to provide reporters with a comprehensive social media news release. Here are the major steps in creating such a release.

In today’s ultra-competitive business environment, total alignment between PR and sales is not a luxury—it’s a necessity.