How To

A Weber Shandwick study links corporate reputation with the public’s propensity to buy products and services; experts weigh in on how to make that link a positive one.

Piggybacking PR efforts with market research is a cost-effective route toward better audience understanding, but connecting the two dots is not an easy task.

Netflix, Verizon, BofA: Pricing crises were big in 2011, and they just might have been prevented had PR been involved in the decision-making processes.

Mapping your social graph enables you to locate and build relationships with influencers. But look out: Information travels fast along the graph.

A veteran spokesperson offers three tips on how to improve the media training experience and the quality of your interview outcomes.

Whether it’s improving your search visibility or your brand’s syndication across platforms, at present Google+’s advantages far outweigh the disadvantages of not having a presence on the platform.

For best PR results, understand the interests of the audiences you are trying to reach, and what life may be like in their shoes.

In a time of corporate distrust, executive bonuses for 2011 were expected to reach or exceed 2010 levels. The PR solution? Communicate early, often and honestly, say the experts.

The rapid adoption of the use of social media in employee communications begs a provocative question: Have internal PR practitioners become community managers?

The new year brings new thoughts on just what PR is, and how it can best leverage a changing competitive marketplace.