How To

There’s nothing like getting rewarded for hard work. Here are  five tips for turning your great PR work into awards entries that stand out from the competition.

Two companies, two social media campaigns launched to reconnect with consumers. Which one gets the better grades? Hint: It isn’t the "Pirate Guys."

CSR leaders UPS and Cisco Systems Canada share tips on how they communicate their CSR programs to stakeholders. Tip No. 1: Don’t just spout statistics.

When communications professionals understand how to think about their own research needs and specify useful parameters, they’re far more likely to get real value for their research dollars. Here are tips for creating an effective RFP.

In the past few years, organizations have begun to leverage their pools of ex-employees, forming alumni networks that keep them engaged.

Whether offline, online or both, WOM can pack a punch, and not just for big consumer brands.

PR News asked three YouTube users—two very experienced and one relative newbie—to share ways that they’re leveraging YouTube in their communications programs.

PR News tracks the media relations efforts that moved the Tim Tebow/Jockey International sponsorship deal story from beginning to end.

Rather than CSR and sustainability as stand-alone issues with solely external drivers, consider the rising expectations that stakeholders and customers have of today’s businesses.

When it comes to subject lines, first impressions are everything. Here are five tips to keep in mind.