How To

In some organizations, it’s not a question of how public relations supports advertising; instead it’s how advertising adds value to PR.

Liz Mair of Hynes Communications on what BP could have done better from a digital PR perspective.

For smaller businesses and nonprofits, community access television can be an attractive alternative outreach platform.

As reputation and trust issues continue to dog corporate America, executive positioning has never been more important.

For companies doing business in this digital age, every consumer with a smartphone is now a potential reporter with an instant megaphone. For PR executives, promoting and protecting the brand is more critical than ever.… Continued

Most organizations have some sort of area on their Web sites dedicated to news. Unfortunately, many organizations are not leveraging this online news area as a way to increase awareness of their products and services within their industry.

If your organization is required to prepare and file an annual report, chances are you’re starting the planning phase now for what is, for most, a fairly complex production process that can last for months.

As the media landscape continues to fracture, with traditional outlets shrinking and new digital-based platforms emerging, PR executives are challenged to adjust media strategies and resources to gain maximum media coverage.

A veteran political campaign operative reveals what’s hot and what’s not in engineering a successful campaign or movement.

With social media outreach booming, it’s fairly easy to attract the public’s attention to an issue or cause—but it’s what you do to engage that passionate group into action that really counts.