How To

How can PR provide the most value to an organization, and how can it become an important, strategic voice within the C-suite? Answers to those questions run the gamut.

As social media continues to explode, organizations and PR professionals have been quick to jump on the bandwagon. But one PR function hasn’t been so fast on the draw: financial communications.

It’s safe to say that if an organization hasn’t at least experimented with Twitter by now, it has missed the proverbial boat. Now, three years since the microblogging platform’s launch, PR News speaks with a quartet of social media strategists across nonprofit, B2C, B2B and agency functions to find out how their own Twitter efforts have evolved, and how they are moving their business needle with the tool.

Engaging influential third parties and stakeholders has long been a strategy of PR executives as they look to build awareness and improve the reputations for their organizations and clients. Recent improvements in mapping tool technologies have made influencer analysis more accessible.

In a country where both business and government keep the press at arm’s length, here’s how good relationships with foreign journalists can be a win-win situation.

This survey asked PR executives and managers how they are thinking about executing social media measurement and what role it plays in the measurement mix.

PR Executives still have a ways to go when it comes to generating meaningful social media metrics, according to a new survey of nearly 800 communications professionals conducted by PR News and Waggener Edstrom Worldwide.

Although choosing a celebrity spokesperson is partly a guessing game, there are research firms to help guide agencies and organizations.  Polling some 40,000 households, here are the overall Q Score ratings of likeable celebrities from Marketing Evaluations.

Working with celebrities as brand or cause spokespersons has never been more popular—or more dangerous. We present some guidelines to consider when matching up your organization’s brand or cause with the right spokesperson.

As the world grows more and more diverse, communications targeted at different cultures gets more complex–or do they? PR News speaks to executives at the forefront of multicultural PR to get their views and best practices.