How To

The findings of a recent study out of Rice University’s Jones Graduate School of Business show that despite hundreds of negative stories generated by the press and predictions of Toyota’s demise by experts, customers remain loyal.

Make no mistake, blogs are still effective in engaging an audience, and more Fortune 500 companies are getting aboard the blog train each year. But anecdotal evidence shows a good number of “tired” blogs across organizations—those with posts that go way back, and that offer little in the form of any recent communications activities.

It wasn’t just the fact that Republican Scott Brown once posed for Cosmo that vaulted him to the office of U.S. senator from Massachusetts. Mobile communications also played a big part in the win, but what has gained the most attention from political strategists is a new application for smartphones that was used during the race.

A recent study by PR agency Ruder Finn finds that Americans now spend an average of 2.7 hours per day on the mobile Internet. Now is the time to begin formulating a mobile PR strategy and to start on the path toward integration.

One of the challenges of the CASASTART-UP initiative was making sure all the disparate individuals working on the project were aligned when it came to goals and messaging.

When looking to secure press for your client or your organization, the aim is typically the big feature, but sometimes when the news might not be as strong as you’d like, the more effective angle to pursue could be that of a trend story.

If you are not taking risks and giving employees’ opportunities that make you feel uncomfortable as a manager, you are not tapping into your employees’ potential. To put it another way, give employees maximum responsibility at the earliest opportunity.

As layoffs abate, companies are switching gear and focusing on keeping key employees on board. PR News asked executives with top employee development programs to reveal their best practices for developing talent from within.

Is your CSR program firmly in place in your organization? Are you beginning to involve important stakeholders such as clients, customers and employees in your CSR efforts? If your answer is “yes” to these questions, you might be ready to take CSR to the next level.

In a survey this year from the American Association for the Measurement and Evaluation of Communication (AMEC) and Institute for Public Relations (IPR), 520 PR professionals worldwide weighed in on the topic of measurement.