How To

Can’t get anyone talking about your product on Twitter? Not seeing even a blip in Web site traffic? When your social media plan is turning decidedly anti-social, it’s time to take a deep breath and start thinking differently about social media.

David Meerman Scott, in his 2007 book The New Rules of Marketing and PR (Wiley), was one of the first to tag the press release as a news release. It was his belief that the… Continued

For any other era or generation, a timeframe of three years would be a mere blip in the overall timeline of anything—a career, a trend, a lifetime, etc. But for me, that three-year timeframe marks… Continued

“Reports of my death have been greatly exaggerated.” So goes the famous quote by Mark Twain, and it certainly applies today to one significant portion of the newspaper industry: local community papers. While news of… Continued

While there are a number of do’s and don’ts when it comes to using Twitter, there are two areas that require particular attention, says Nicole Duhoski, manager of client services at media relations software services… Continued

Much has been touted about Twitter and how it is revolutionizing the way organizations communicate with targeted stakeholder groups. Big consumer brands like Dell, Starbucks, Ford, Best Buy, Starbucks, JetBlue and many more are effectively… Continued

Writing for the Web requires an innate expertise that diverges from writing for traditional media. Following are a few guidelines:

One needn’t look far to identify the crux of SEO—after all, it’s embedded into its very name. Search engines’ primary raison d’être is to account for all Web content and, in turn, provide results pertinent to specific search queries.

The question is not how to engage and build relationships online, but how to determine the best mix of traditional and social media in outreach efforts.

Until now, many companies have ignored social media without suffering obvious consequences, especially in industries that, in the past, have not included a high proportion of social media users. Social media participation was a choice.