How To

No one seems to have a handle on when and how the downturn will begin to reverse itself, but one thing is certain: Social media will play a role in business and communications strategies no… Continued

Is the economy showing signs of a comeback? The news is flooded with mixed messages, with predictions of a turnaround date ranging from early 2010 to—gasp—as far off as 2017. Regardless of various soothsayers’ accuracy… Continued

Whether they believe it or not, social media does apply to B2B marketers and communications executives. The online conversation has moved well beyond the retail, consumer products and technology space and into the hallowed halls… Continued

Integrating social media technologies into existing efforts can be an intimidating prospect for many companies. It may seem difficult and even dangerous for your corporate reputation and risky for your privacy and messaging control. However,… Continued

Quantitative: • Popularity: Number of fans/members/attendees • Frequency: Comments/postings Qualitative: • Quality of comments/dialogue: Offensive language vs. meaningful content • Relevance: Is the topic of conversation relevant to your brand, product or issue? • Sentiment:… Continued

“Keep your friends close, but your enemies closer.” In the context of social media, a slight variation of this famous line from The Godfather: Part II is more apropos: Keep your friends close but, your… Continued

The once-bold lines between the well-established PR and advertising worlds are becoming grayer and grayer. With digital now sandwiched in the middle, we have a full-blown convergence on our hands. It has certainly been in… Continued

When training executives, every impression counts. See which of these 10 tips can help you tighten your in-person presentation. 1. Arrive early. No one should see you fuss with cables. No one should be able… Continued

Selling the idea of social media to senior executives is (hopefully) becoming easier now that it is firmly embedded in all facets of business communications. Having cleared that hurdle, though, communications executives now face another:… Continued

What follows are 10 surefire ways to help you measure the right activities and then translate your results—so that everyone gets the message. 1. Go ahead and jump in—before you get pushed. If you’re sitting… Continued