How To

With over 60 vendors competing in the social media monitoring and analysis space, the overwhelming options make it a real challenge for buyers to know which service they should subscribe to. Here are 10 important questions PR pros need answers to before making a decision on a monitoring servic

In a survey this year from the American Association for the Measurement and Evaluation of Communication (AMEC) and Institute for Public Relations (IPR), 520 PR professionals worldwide weighed in on the topic of measurement.

As economic realities shutter publications and shrink newsrooms and resources, PR professionals have had to transform their outreach efforts to often overtaxed reporters.

The new media landscape, and how PR professionals cope with this media transformation, affects brands and ultimately the bottom line. Even the definition of media has changed: No longer does it refer to journalists from established media companies—some of which have ceased to exist, while others are down to bare-bones resources.

This is the story of a murder and the unfortunate public relations consequences of such. In your entire professional life as a PR person, you will probably never find yourself representing a murderer wanting to clear their name.

Apple CEO Steve Jobs is the world’s greatest corporate storyteller. His techniques, sharpened over the years, can be used by PR professionals to pitch their clients or win new business. Here are seven rules Jobs… Continued

Traditional tactics mesh well with sales results, particularly in the case of Verizon and its TV offering, FiOS. Eric Rabe, the company’s senior VP of media relations, says his role in creating awareness of FiOS launches is really all about sales.

PR practitioners have long sought to prove their worth to the C-suite by generating return on investment. To this day, the primary way for PR pros to demonstrate ROI is through sales.

With the holidays upon us and companies intensely interacting with customers, responsive, positive customer service becomes tantamount to driving revenues and keeping consumers coming back. In the past, the role of PR in achieving optimal… Continued

Michael Odle shares the following tactics he’s used during wildfires in California, the worst firefighter aviation accident in U.S. history and the recent emergency flood operations in North Dakota.