How To

That Barack Obama’s presidential campaign platform was built on the notion of change has proven to be poetic on many levels. Forget revisions—or complete redrafts—of policy (that’s a topic for another newsletter); the rules of… Continued

UPS Regifter Application: UPS executives created a Web application on Facebook and www.upsregifter.com in which users could “regift” virtual presents to friends and family.www.upsregifter.com The initiative was originally conceived as a fun holiday promotion, says… Continued

“Every company is a media company, to some degree.” It’s a statement that was first attributed to CBS president Andrew Hayward, and its implications on organizations of all sizes have since grown to staggering proportions.… Continued

On July 4, 2009, the New York Times ran a piece about public relations going through yet another dramatic shift. The upshot of the piece was that modern-day PR is no longer about building relationships… Continued

In the dynamic of social media-fueled conversations, modern business communications has become a game of tug of war, with management teams on one end of the proverbial rope, and various stakeholder groups on the other.… Continued

1. Write a script. 2. Get a “star.” 3. Decide on a background. 4. Fix the lighting. 5. Adjust the microphone. 6. Start recording. 7. Transfer to computer. 8. Edit best take. 9. Add graphics.… Continued

For most people seeking their 15 minutes of fame, YouTube is the best shot they will ever have—and it’s a good shot, at that. Case in point: The video-sharing platform, which launched in 2005 and… Continued

1. Comcast offers customer support via Twitter. Comcast’s Twitter account, @Comcastcares, was created by Frank Eliason. One of the heroes in the social media space, Eliason single-handedly turned around Comcast’s negative service reputation (at least… Continued

It is not uncommon for users contemplating Twitter to come to the conclusion that getting involved with yet another social media platform would be a frivolous waste of time. However, more and more professionals are… Continued

Never have the stakes been higher for managing a brand’s perception or for effectively stating your market position in a way which confers trust and credibility while also establishing product distinction. And, for marketing managers… Continued