How To

As the economy teeters from bad to worse, businesses big and small are all asking the same question: How can we soften the market’s blow and maximize success? Yet, in an ironic twist to the… Continued

PR advisers are positioned to do well throughout this difficult economy during which marketing dollars need to work harder than ever. In a nutshell, this is because our profession has the expertise to build brands… Continued

In June 2009, ÜBERCEO analyzed Fortune 100 CEOs’ participation in social media, only to find that said participation was sorely lacking in terms of exposure, connection or conversations. Among the findings: • Twitter: Only two… Continued

Senior management teams often get slapped with the control-freak label, and those who actually deserve the designation might be losing some sleep in this dawning of the social media era. Control—or the lack thereof—has been… Continued

1. Research: Know how people search online and how they talk online and work to ensure that programs (both reputational search and social search) use the right discoverable language. 2. Teamwork: Although reputational and social… Continued

Google’s search algorithm has become cyberspace’s secret sauce, having completely revolutionized the way businesses write for the Web, all while remaining a mystery to everyone except for a handful of the company’s programming wizards. As… Continued

That stories of irate consumers turning to social media to gang-tackle brands have become so commonplace, it can only mean one thing: The time to recalibrate crisis management in a digital world is now. Companies… Continued

Management teams often see employee recognition programs as an expense, and an unnecessary one at that. However, with the right approach—and a healthy does of measurement and ROI—these programs can become a solid investment in… Continued

Measurement has always been—and will always be—a pillar of PR and communications, but it is usually associated with quantifying the results of external-facing initiatives, especially those that are media relations-related. But, as organizational strength and… Continued

1. Clear Line of Sight: • Alignment of job to vision and business strategy • Understanding of values and behaviors expected • Understanding of how actions impact the customer experience 2. Participation: • Opportunity to… Continued