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Growing up, most of us were encouraged to play well in the sandbox, to share our toys and pay attention in class. Fast forward to now, and imagine your boss telling you to do the same. It would feel patronizing, right? Truth is, we could benefit from those childhood reminders. As the tools at our disposal work across multiple disciplines, it’s become more critical for brands to promote an omni-channel message that will resonate.

As a communications professional, so much of the job is based on building relationships, whether it’s creating trust with journalists or speaking directly to your audience on social media. The same applies to influencer marketing—building relationships is key, but it’s just as critical to maintain those relationships over the long haul, says Amisha Gandhi, head of global influencer marketing for enterprise software giant SAP.

The hashtag recently turned 10 years old, but after all these years, it has still got to be one of the most misunderstood social media tactics ever. Hashtags hold power, but like any other power, it can have adverse affects if not used in the right way. Here are three common hashtag mistakes that every brand needs to avoid.

PR professionals from around the globe came together at PR News’ Platinum PR and Agency Elite Awards luncheon at the Grand Hyatt in New York City on Sept. 14 to celebrate the winners and honorable mentions of PR News’ 2017 Agency Elite Awards. The Agency Elite awards benchmark excellence in PR agencies’ key practice areas, from advocacy, crisis communications and social media to internal communications, media relations and reputation management.

Hundreds of top brand and agency communicators gathered at the Grand Hyatt in New York City on Sept. 14 to celebrate the past year’s crowning achievements in communications and marketing at PR News’ 2017 Platinum PR Awards luncheon. The annual event benchmarks top communications campaigns and leaders in a wide array of categories. PR News also inducted six campaigns into its Platinum Hall of Fame, as well as announcing winners and honorable mentions of the 2017 Agency Elite Awards.

All communicators are tasked with crafting clear, concise and interesting messages and pitches. Communicators in the technology field have the additional difficulty of translating arcane, jargon-laden ideas into plain English. More than that, the pace of products and ideas flooding the market can cause headaches. Tips that tech communicators use to manage the load can help PR pros in any field.

Pizza Hut is facing heat on social media after an internal memo, posted at one of the chain’s Jacksonville, Florida locations before Hurricane Irma made landfall in the area, threatened to punish employees that evacuated more than 24 hours before the storm. But while social media’s ire is centered on the Jacksonville location’s apparent disregard for employee safety, one key phrase in the memo, the location’s “commitment to the community,” raises an important point.

As Katie Paine wrote about Bell Pottinger in PR News this past July, “PR counselors long have argued that ethics are critical and apologies, honesty and transparency are the best cures in a crisis. It’s a bit mind-boggling when one of the world’s leading PR firms ignores its own advice.” This was before its recent death spiral.

There’s nothing like doing PR for a much-anticipated, star-studded event, such as the Mayweather-McGregor fight. What about when you’re asked to get people riled about seemingly mundane issues such as the country’s infrastructure? Here are a few tactics PR pros can employ that will help make un-sexy issues seem far more relevant to average citizens.

PR News recently asked its community to tell us who should be listed among the top game-changers of PR in the last few years. Here, we look at Natalie Boden, founder and president of BODEN, an agency that boasts such clients as Target, McDonald’s and United Healthcare among its growing roster. Boden has dedicated her career to diversifying the PR industry, a dream that reflects her own unique background.