PR News recognized the winners and honorable mentions at its 2015 PR Platinum and Agency Elite Awards luncheon at the Marriott Marquis in New York’s Times Square on October 27, 2015.
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Encouraging or Discouraging Brand Ambassadors: That is the Question
October 21st, 2015 by Seth ArensteinIt’s said that good things and bad happen in three’s. Sometimes in two’s, and a few times they’re mixed, good and bad. Recently several events happened in quick succession and while not good or bad,… Continued
2015 Platinum PR Award Finalists Announced
September 14th, 2015 by PRNEWSIn an annual tradition, PR News has announced the finalists in its 2015 Platinum PR Awards program. The awards celebrate the best PR creativity, technological savvy, storytelling expertise and business acumen found in communications campaigns from brands, nonprofit organizations and agencies.
How PR Inspired Thousands of Chicagoans to Share Meals and Discuss Their City’s Future
September 11th, 2015 by Mark RenfreeThe Chicago Community Trust tapped the communications expertise at Jasculca Terman Strategic Communications to not only elevate the trust’s visibility as a grant-making organization, but to emphasize the community foundation’s deep commitment to the Chicago area and its residents.
How Bruce Lee’s Yellow Jumpsuit Drove Brand Awareness for an Unsung Museum
September 4th, 2015 by Mark RenfreeThe Wing Luke Museum of the Asian Pacific American Experience partnered with Copacino+Fujikado to drive attendance to its Bruce Lee exhibit.
How Allstate Foundation and Its Agency Went Local With the Purple Purse Campaign
August 28th, 2015 by Mark RenfreeDespite Purple Purse’s previous success in educating victims of financial abuse, the campaign needed to be bigger to make it easier for victims to get the resources they need.
PR News’ 2015 Platinum PR Awards Finalists Announced
August 25th, 2015 by Steve GoldsteinAll the finalists will be celebrated—and the winners will be announced—at the Platinum PR Awards luncheon on Oct. 26 at the Marriott Marquis in New York City.
We Need to Dispel These 5 PR Myths
August 24th, 2015 by Diane SchwartzSearch the term “hires a PR firm” on any given day and you’ll find a fresh news story about a company hiring a PR firm to handle a crisis. Shocking news! Stop the presses! How… Continued
Data and Metrics You Can Use at Your Nonprofit to Win Budget Dollars
August 17th, 2015 by Adriena Daunt, PR manager, tourism new zealandMany in-house PR pros have developed tools to link their performance to revenue goals. But how do you elevate the function of PR within your organization when you operate in a non-commercial sector?
3 Ways to Cut Through in the Shark Days of Summer
July 31st, 2015 by Steve GoldsteinWe’ve reached the point in summer when the accumulation of heat and humidity slows the reflexes and thought processes. This is when stories about shark attacks dominate news cycles. Calculated, outrageous statements by politicians running… Continued