Latest Posts

The role that PR and marketing professionals are asked to play is constantly expanding, requiring mastery over many aspects of communications—such as live video, measurement, data analysis, SEO and social listening—above and beyond traditional skills like crisis management and media relations. This nonstop evolution in creativity and versatility will be celebrated at PR News’ annual Platinum PR Awards, which praises the best communications programs and teams of the past year.

A weekly roundup of news stories, trends and personnel moves in PR and marketing.This week stories feature Anthony Scaramucci’s quick departure and HBO’s Confederate issue. Personnel moves include appointments and promotions at APCO Worldwide.

Pop-up ads, TV commercials, ad-blocker-blockers, sponsored posts: How many of these messages have annoyed you in the past day alone? Consumers are faced with interruptive marketing tactics at every turn, and the fierce resistance to this messaging bombardment is a common barrier for many brands—maybe even yours. In his book “Friction: Passion Brands in the Age of Disruption,” Jeff Rosenblum argues that it’s imperative for brands to escape such “Mad Men”-era aggressive marketing and find a new way to stand out, build loyalty and win evangelists.

It seems that nearly everything Mark Zuckerberg supports grows like a mushroom. Facebook Live is just one example. So why hasn’t your brand begun using it? Fear? Fear not, as Jamie Izaks provides several tips that will help ease your worries as you make an initial foray into Facebook Live streaming.

It’s far from breaking news that video is dominating many aspects of the social media scene. Despite overwhelming statistics affirming this proposition, many brands have yet to embrace a Facebook video strategy. So, what can you do to grab eyeballs with video? Here are Facebook video strategies that, when combined, will propel your brand.

In the 24 hours following statements made by President Trump and the Department of Justice that could endanger the civil rights of LGBT Americans, the ACLU rapidly established itself as the dominant counterpoint in the media narrative, and deployed successful calls to action from organizing rallies to soliciting followers’ questions and concerns, which were addressed by ACLU lawyers in a live stream that garnered thousands of views and shares.

When it comes to Google AdWords, there’s a lot of advice out there about how to get ahead of the competition in your bids for keywords that will capture your audience. But Zach Wallis, paid search strategist at IBM, would caution everyone working in this area to be mindful of another possibility: You could be competing against your own business.

Humanizing your brand online isn’t always easy, especially if you work in an industry that’s perceived as stuffy and stodgy. But State Farm Insurance is shattering those preconceived notions by using social listening to personalize their brand in unexpected ways. Here, Joe Strupek of State Farm Insurance, who will speak at the upcoming Digital and Marketing Show Oct. 17-19 in Miami, shared some best practices for using social listening on Twitter to delight and engage.

We asked Katy Martin, senior account manager at Google, who chiefly works with large customers within consumer electronics verticals, to imagine a time-travel scenario: If she were talking to herself a year in the past and had to get that self up to date with AdWords, what would be the main takeaway?

PR News recently asked its community to tell us who should be listed among the top game-changers of PR in the last few years. Here, we look at game-changer Maria Benvenuti, one of the first publicists to specialize in New York’s restaurant scene. Hailed as a trailblazer in culinary communications, Benvenuti has helped such celebrated chefs as Mario Batali and Masaharu Morimoto launch their local brands, and has gone on to publicize restaurants and produce events in Miami, Aspen, Paris and Rio de Janeiro.