Rather than leave any possible mystery as to how the money is collected and distributed, nonprofits have to be transparent with stakeholders from the get-go.
Latest Posts
Lady Gaga’s Born This Way Foundation Under Fire for PR and Legal Spending
March 14th, 2014 byCase Study: How a Capital Campaign at Low-Profile Ohio University Became a Springboard for a Major Rebranding Effort
March 3rd, 2014 by PRNEWSWhen Ohio University learned in March 2012 that it was a contender in the NCAA Sweet 16 basketball tournament for the first time in 50 years, there was a media frenzy in the state of Ohio.
Great Lessons in Nonprofit PR
February 27th, 2014 by Richard BrownellHere’s the story of how a nonprofit was able to gain control of the message during a time of challenge and exceed its goals.
Nonprofit PR Awards: Event PR
February 26th, 2014 by Steve GoldsteinWinner: U.S. Holocaust Memorial Museum 20th Anniversary National Tour & Tribute Working with PR partner Edelman and event planning partner AgencyEA, the U.S. Holocaust Memorial Museum created a multifaceted, multichannel awareness campaign that ensured its… Continued
Nonprofit PR Awards: External Publication or Report
February 26th, 2014 by Steve GoldsteinWinner: American Cleaning Institute 2013 Sustainability Report As a nonprofit trade association representing U.S. cleaning product makers and suppliers, the American Cleaning Institute (ACI) uses its Sustainability Report as an opportunity to highlight its commitment… Continued
Nonprofit PR Awards: Marketing
February 26th, 2014 byWinner: The Asian Art Museum – Operation: Lost Warrior San Francisco’s Asian Art Museum kicked off its 10th year in its Civic Center location with an exhibition from one of the greatest archaeological discoveries: China’s Terracotta… Continued
Nonprofit PR Awards: PR on a Shoestring Budget
February 26th, 2014 byWinner: Weber Shandwick with Reboot – Taking a Tech Detox: National Day of Unplugging The American Psychiatric Association considers internet addiction an official mental health disorder. That’s why nonprofit Reboot developed the National Day of Unplugging,… Continued
Nonprofit PR Awards: Public Affairs/Issues Management
February 26th, 2014 byWinner: SKDKnickerbocker for the Respect for Marriage Coalition – The Opportunity for Historic Change: Building National Support for Marriage Equality In December 2012, the U.S. Supreme Court announced that it would hear arguments in United States v.… Continued
Nonprofit PR Awards: Employee/Internal Communications
February 26th, 2014 by Steve GoldsteinWinner: Allstate Insurance Company – Giving Campaign – What do you heart? Since 1996, Allstate and its employees and agency owners have donated more than $87 million to charities across the U.S. through the annual… Continued
Nonprofit PR Awards: Green PR/Marketing
February 26th, 2014 byWinner: Consumer Electronics Association – GreenerGadgets.org The Consumer Electronics Association’s website GreenerGadgets.org is focused on increasing awareness of electronics recycling and the energy efficiency of electronics, one of the industry’s primary goals. GreenerGadgets.org is an online… Continued