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Winner: Pentagon Force Protection Agency – Active Shooter at the Pentagon Managing media and public reaction and—most importantly—ensuring a feeling of safety for employees in the building was tantamount for the Pentagon Force Protection Agency (PFPA)… Continued

Winner: Tilson Communications – Do Something 101 To make an impact during the back-to-school season, Staples sought to demonstrate its commitment to education by helping many of the 13 million youths who return to school with… Continued

Winner: Jiffy Lube International and Cone Inc. – 2010 Jiffy Lube Maintenance Partners for Life Campaign How do you build on the momentum of an already successful campaign? Jiffy Lube set the bar high and exceeded… Continued

Winner: Greater Philadelphia Tourism Marketing Corp. – With Love Philadelphia XOXO In mid-2009, the Greater Philadelphia Tourism Marketing Corporation sought to elevate Philly’s status as a premier tourist destination, focusing on expanding and branding GPTMC’s 11… Continued

Winner: Ogilvy Public Relations Worldwide – Planned Parenthood: “Someone you know…We’re Here” Seizing on an uptick of support for its efforts to defeat parental notification initiatives for abortions from those who normally don’t support its activities,… Continued

Winner: National Beer Wholesalers Association – The Beer Route To effectively advocate on behalf of the country’s 2,850 licensed beer distributors and the vendors that serve them, the National Beer Wholesalers Association (NBWA) created The Beer… Continued

Winner: SPI: The Plastics Industry Trade Association SPI determined the best way to get the Millennial generation (people ages 18-29) to see the benefits of plastics in an environmentally sustainable world was to speak to them… Continued

Winner: Zeno Group on behalf of American Urological Association Foundation & NFL – Know Your Stats about Prostate Cancer Talk about fantasy football. If you want to break through media clutter, it’s pretty sweet to have… Continued

Winner: Kaiser Permanente Kaiser Permanente built upon its reputation for leadership in healthcare in 2009 with a number of high-profile campaigns, including a partnership with Eating Well to promote KP’s commitment to farmers’ markets and sustainable… Continued

Winner: Pool Safety Council/Gibraltar Associates – Pool Drain Danger – Raising Awareness, Saving Lives Drowning is the second-leading cause of death among children ages 1-14, and entrapment in a pool, spa or hot tub drain is… Continued